Glossary of Terms

Within adMooH's website, you will come across certain terms, which are specific to adMooH or to the Digital Signage Industry. Take a look at the list below to see the common terminology used on the site and their respective definitions

  • Advertiser: A registered user who is able to place ad Campaigns on adMooH
  • DSNO or Publisher: A registered user who is able to add displays to adMooH to monetize them, by receiving ads from Advertisers. 
  • ad: the file to be shown in a campaign. 
  • ad-view: every person who see an ad is an ad-view. To count ad-views, Digital Signage Softwares must have a facial recognizing system integrated. 
  • ad-print, ad-show or print: these 3 terms are used to describe each time an ad is shown on the display. 
  • campaign: advertisers create a task to expose their ad on a selected number of displays, for a specified time (or not) and for a restrict (or not) budget.. this is a campaign 
  • Screen or Display: the monitor used to show the media, from small monitors or TVs to big LED panels :)  Who knows, in the future, it can be also a mobile phone display?
  • Set top box: the equipment used on the display to play media. Normally an small PC, but it can be either the display itself with an O.S. inside, or an small Android device, etc. 
  • Media Player or simply "Player": the same of Set Top Box. 
  • Dashboard: The Dashboard is located on the first display to show the statistical numbers associated with the user's activity on adMooH.
  • Disputes: These are disagreements experienced during an order between a advertisers and DSNOs.
  • adMooH User Protection Policy: adMooh's promise to keep user information private and secure. 
  • Order: When an advertisers places an ad campaign, it's also considered an order.
  • Rating: Best rated and most active advertisers or displays
  • Revenue: This is the money DSNOs earn from completed orders from advertisers
  • Shopping Cart: This is a feature to assist advertisers to place ad campaigns in bulk. This will allow advertisers the opportunity to place an ad campaign on multiple displays at the same time. 
  • Tagged with: Tags (terms) that users place on their displays to help categorize the display.
  • Rated Displays: Are chosen automatically by adMooH from based on a list of criteria, including seniority, pictures exposing the place the display is located in, volume of sales, likes versus dislikes. Top Rated Sellers gain access to more extensive features than previous levels, including exclusive access to beta features and VIP support.
  • Top Rated DSNOs (or Top Rated Publishers): Are chosen manually by adMooH moderators from based on a list of criteria, including seniority, volume of sales, high rating on displays, likes versus dislikes, number of users invited by him. Top Rated DSNOs will earn benefits, such as priority on the search results and/or discount on adMooH's commission. 
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